3g Marketing On The Internet: Third Generation Internet Marketing Strategies For Online Success
by Susan Sweeney CA /
2006 / English / PDF
3.4 MB Download
For businesses that are either planning to launch a new
e-business or increase the profits of an existing one, this book
provides techniques and methods to increase effectiveness and
growth. Approaches to viewing a company's foundation
introspectively through products, services, branding, target
markets, online objectives, and budget are discussed, as is how
to objectively evaluate the effectiveness of a website. Proven
online marketing techniques such as link strategy, mail lists,
content site advertising, newsgroup marketing, viral marketing,
RSS, blogvertising, behavioral advertising, and emerging
techniques are outlined. Guidance in the areas of creating the
right interface, design and brand integrity, online copy and
quality content, persuasive navigation and functionality is also
given and methods for campaign testing, measuring metrics, and
analysis are covered.
For businesses that are either planning to launch a new
e-business or increase the profits of an existing one, this book
provides techniques and methods to increase effectiveness and
growth. Approaches to viewing a company's foundation
introspectively through products, services, branding, target
markets, online objectives, and budget are discussed, as is how
to objectively evaluate the effectiveness of a website. Proven
online marketing techniques such as link strategy, mail lists,
content site advertising, newsgroup marketing, viral marketing,
RSS, blogvertising, behavioral advertising, and emerging
techniques are outlined. Guidance in the areas of creating the
right interface, design and brand integrity, online copy and
quality content, persuasive navigation and functionality is also
given and methods for campaign testing, measuring metrics, and
analysis are covered.
