Analysis For Marketing Planning, 7 Edition
by Donald Lehmann /
2013 / English / PDF
5.3 MB Download
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing documentthe Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan rather it focuses on the analysis pertaining to a products environment, customers and competitors.
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