Chocolate Wars: From Cadbury To Kraft - 200 Years Of Sweet Success And Bitter Rivalry
by Deborah Cadbury /
2010 / English / EPUB
3.4 MB Download
The delicious true story of the world's most famous chocolate firms
by award-winning writer and a descendant of the Cadbury chocolate
dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian
and award-winning documentary maker Deborah Cadbury takes a journey
into her own family history to uncover the rivalries that have
driven 250 years of chocolate empire-building. In the early
nineteenth century Richard Tapper Cadbury sent his son, John, to
London to study a new and exotic commodity: cocoa. Within a
generation, John's sons, Richard and George, had created a
chocolate company to rival the great English firms of Fry and
Rowntree, and their European competitors Lindt and Nestle. The
major English firms were all Quaker family enterprises, and their
business aims were infused with religious idealism. In America,
Milton Hershey and Forrest Mars proved that they had the appetite
for business on a huge scale, and successfully resisted the English
companies' attempts to master the American market. As chocolate
companies raced to compete around the globe, Quaker capitalism met
a challenge that would eventually defeat it. At the turn of the
millennium Cadbury, the sole independent survivor of England's
chocolate dynasties, became the world's largest confectionary
company. But before long it too faced a threat to its very
survival, and the chocolate wars culminated in a multi-billion
pound showdown pitting independence and Quaker tradition against
the cut-throat tactics of a corporate leviathan. Featuring a
colourful cast of savvy entrepreneurs, brilliant eccentrics and
resourceful visionaries, 'Chocolate Wars' is the story of a
uniquely alluring product and of the evolution, for better and
worse, of modern business.
The delicious true story of the world's most famous chocolate firms
by award-winning writer and a descendant of the Cadbury chocolate
dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian
and award-winning documentary maker Deborah Cadbury takes a journey
into her own family history to uncover the rivalries that have
driven 250 years of chocolate empire-building. In the early
nineteenth century Richard Tapper Cadbury sent his son, John, to
London to study a new and exotic commodity: cocoa. Within a
generation, John's sons, Richard and George, had created a
chocolate company to rival the great English firms of Fry and
Rowntree, and their European competitors Lindt and Nestle. The
major English firms were all Quaker family enterprises, and their
business aims were infused with religious idealism. In America,
Milton Hershey and Forrest Mars proved that they had the appetite
for business on a huge scale, and successfully resisted the English
companies' attempts to master the American market. As chocolate
companies raced to compete around the globe, Quaker capitalism met
a challenge that would eventually defeat it. At the turn of the
millennium Cadbury, the sole independent survivor of England's
chocolate dynasties, became the world's largest confectionary
company. But before long it too faced a threat to its very
survival, and the chocolate wars culminated in a multi-billion
pound showdown pitting independence and Quaker tradition against
the cut-throat tactics of a corporate leviathan. Featuring a
colourful cast of savvy entrepreneurs, brilliant eccentrics and
resourceful visionaries, 'Chocolate Wars' is the story of a
uniquely alluring product and of the evolution, for better and
worse, of modern business.