Communications Writing And Design: The Integrated Manual For Marketing, Advertising, And Public Relations
by John Dimarco /
2017 / English / EPUB
22.6 MB Download
Communications Writing and Design
Communications Writing and Design is an integrated,
project-based introduction to effective writing and design across
the persuasive domains of communication.
is an integrated,
project-based introduction to effective writing and design across
the persuasive domains of communication.Build a strong foundation of core writing and design skills
using professionally-designed examples that illustrate and
reinforce key principles
Build a strong foundation of core writing and design skills
using professionally-designed examples that illustrate and
reinforce key principlesReaders learn and analyze techniques by creating 15 projects
in marketing, advertising, PR, and social media with the help of
strategy suggestions, practical tips, and professional production
techniques
Readers learn and analyze techniques by creating 15 projects
in marketing, advertising, PR, and social media with the help of
strategy suggestions, practical tips, and professional production
techniquesWritten by an experienced professional and teacher, with a
focus on the cross-disciplinary nature of contemporary
communication work
Written by an experienced professional and teacher, with a
focus on the cross-disciplinary nature of contemporary
communication workLearning is reinforced through a variety of pedagogical
features: learning objectives, helpful mnemonics, real-life
projects and applications, chapter references for further study,
and end-of-chapter summaries and exercises
Learning is reinforced through a variety of pedagogical
features: learning objectives, helpful mnemonics, real-life
projects and applications, chapter references for further study,
and end-of-chapter summaries and exercisesA companion website with multimedia slides, exam questions,
learning videos, and design guides provides additional learning
tools for students and instructors
A companion website with multimedia slides, exam questions,
learning videos, and design guides provides additional learning
tools for students and instructors
