Data Mining For Design And Marketing (chapman & Hall/crc Data Mining And Knowledge Discovery Series)
by Yukio Ohsawa /
2009 / English / PDF
16.3 MB Download
Data Mining for Design and Marketing
Data Mining for Design and Marketing shows how
to design and integrate data mining tools into human thinking
processes in order to make better business decisions, especially
in designing and marketing products and systems.
shows how
to design and integrate data mining tools into human thinking
processes in order to make better business decisions, especially
in designing and marketing products and systems.
The expert contributors discuss how data mining can identify
valuable consumer patterns, which aid marketers and designers in
detecting consumers’ needs. They also explore visualization tools
based on the computational methods of data mining. Discourse
analysis, chance discovery, knowledge discovery, formal concept
analysis, and an adjacency matrix are just some of the novel
approaches covered. The book explains how these methods can be
applied to website design, the retrieval of scientific articles
from a database, personalized e-commerce support tools, and more.
The expert contributors discuss how data mining can identify
valuable consumer patterns, which aid marketers and designers in
detecting consumers’ needs. They also explore visualization tools
based on the computational methods of data mining. Discourse
analysis, chance discovery, knowledge discovery, formal concept
analysis, and an adjacency matrix are just some of the novel
approaches covered. The book explains how these methods can be
applied to website design, the retrieval of scientific articles
from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how
to effectively design business processes and develop competitive
products and services. By embracing data mining tools, businesses
can better understand the behavior and needs of their customers.
Through the techniques of data mining, this book demonstrates how
to effectively design business processes and develop competitive
products and services. By embracing data mining tools, businesses
can better understand the behavior and needs of their customers.