Health Communication In Practice: A Case Study Approach
by Eileen Berlin Ray /
2005 / English / PDF
26 MB Download
Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations. With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including: *provider-recipient communication and its importance to subsequent diagnosis and treatment; *decision-making; *social identity, particularly how people redefine and renegotiate their social identity; *communication dynamics within families and with health care providers through unexpected health situations; *delivery of health care; and *health campaigns designed to disseminate health-related information and change behaviors.
