Madmen And Badmen: What Happened When British Politics Met Advertising
by Sam Delaney /
2015 / English / EPUB
1.2 MB Download
From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price. Sam Delaney is a writer for the Telegraph, the Guardian, The Big Issue and numerous others. He has made documentaries for the BBC and Channel 4 and presents radio shows on BBC London and Talksport. He is the author of two previous books: Get Smashed! The story of the men who made the ads that changed our lives and Night Of The Living Dad: Confessions of A Shabby Father. He is the former editor of Heat magazine and current editor in chief of Comedy Central UK.
