Public Relations Strategy (pr In Practice)
by Sandra Oliver /
2007 / English / PDF
3.6 MB Download
Everything you need to create a 21st-century public relations
strategy, with international case studies from companies in the
US, Spain, South Africa, Indonesia and Russia, including Royal
Caribbean, Edelman Public Relations, 3M Scotch and the Marriott
Hotel Group.
Everything you need to create a 21st-century public relations
strategy, with international case studies from companies in the
US, Spain, South Africa, Indonesia and Russia, including Royal
Caribbean, Edelman Public Relations, 3M Scotch and the Marriott
Hotel Group.
Contents include
Contents include
Not Just PR: PR strategy in a management context; PR's Place on
the Board: A core governance role; Reputation management in a
celebrity-driven society; Internal Communication: Employees as
ambassadors; Beyond ?Customer is King: ? Sales and marketing
promotion; Media Relations: A borderless world view; Research
Methods: Measures and motives; and The Ethical Dimension: A
moral imperative.
Not Just PR: PR strategy in a management context; PR's Place on
the Board: A core governance role; Reputation management in a
celebrity-driven society; Internal Communication: Employees as
ambassadors; Beyond ?Customer is King: ? Sales and marketing
promotion; Media Relations: A borderless world view; Research
Methods: Measures and motives; and The Ethical Dimension: A
moral imperative.
