Publish And Prosper: Blogging For Your Business
by Dl Byron /
2006 / English / CHM
5.5 MB Download
While personal blogs take up much of the blogosphere, blogs are
quickly gaining popularity in business as an inexpensive and
amazingly effective marketing tool. It’s time for a practical
book about business blogging: this is the first book to
demonstrate how businesses are blogging and how you can use
blogging technology to converse with your customers to build your
brand and sell your products.
While personal blogs take up much of the blogosphere, blogs are
quickly gaining popularity in business as an inexpensive and
amazingly effective marketing tool. It’s time for a practical
book about business blogging: this is the first book to
demonstrate how businesses are blogging and how you can use
blogging technology to converse with your customers to build your
brand and sell your products.
Written from the business person/designer’s perspectives, this
book shows how businesses can leverage current, real-world
blogging techniques, tools, and platforms to promote and enhance
their ventures. The key idea is that the conversation with your
market is stronger and more meaningful with a blog. Filled with
practical information and a how-to approach, this book provides
case studies of companies as large as Boeing or General Motors
and as small as Clip-’n-seal. Readers will learn about the types
of business blogs, how companies use blogs, how to sell blogs to
management and IT, effective blog design, content, and
conversation, pitfalls to avoid, how to develop Web presence, and
more.
Written from the business person/designer’s perspectives, this
book shows how businesses can leverage current, real-world
blogging techniques, tools, and platforms to promote and enhance
their ventures. The key idea is that the conversation with your
market is stronger and more meaningful with a blog. Filled with
practical information and a how-to approach, this book provides
case studies of companies as large as Boeing or General Motors
and as small as Clip-’n-seal. Readers will learn about the types
of business blogs, how companies use blogs, how to sell blogs to
management and IT, effective blog design, content, and
conversation, pitfalls to avoid, how to develop Web presence, and
more.