Routledge Handbook Of Sports Sponsorship: Successful Strategies By Luiggino Torrigiani
by Luiggino Torrigiani /
2006 / English / PDF
2.9 MB Download
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.
