Service Design For Business: A Practical Guide To Optimizing The Customer Experience
by Lavrans Løvlie /
2015 / English / PDF
3.7 MB Download
A practical approach to better customer experience through
service design
A practical approach to better customer experience through
service designService Design for Business
Service Design for Business helps you transform your
customer's experience and keep them engaged through the art of
intentional service design. Written by the experts at Livework,
this practical guide offers a tangible, effective approach for
better responding to customers' needs and demands, and provides
concrete strategy that can be implemented immediately. You'll
learn how taking a design approach to problem solving helps
foster creativity, and how to apply it to the real issues that
move businesses forward. Highly visual and organized for easy
navigation, this quick read is a handbook for connecting market
factors to the organizational challenge of customer experience by
seeing your company through the customers' eyes.
helps you transform your
customer's experience and keep them engaged through the art of
intentional service design. Written by the experts at Livework,
this practical guide offers a tangible, effective approach for
better responding to customers' needs and demands, and provides
concrete strategy that can be implemented immediately. You'll
learn how taking a design approach to problem solving helps
foster creativity, and how to apply it to the real issues that
move businesses forward. Highly visual and organized for easy
navigation, this quick read is a handbook for connecting market
factors to the organizational challenge of customer experience by
seeing your company through the customers' eyes.
Livework pioneered the service design industry, and guides
organizations including Sony, the British Government, Volkswagen
Procter & Gamble, the BBC, and more toward a more carefully
curated customer experience. In this book, the Livework experts
show you how to put service design to work in your company to
solve the ongoing challenge of winning with customers.
Livework pioneered the service design industry, and guides
organizations including Sony, the British Government, Volkswagen
Procter & Gamble, the BBC, and more toward a more carefully
curated customer experience. In this book, the Livework experts
show you how to put service design to work in your company to
solve the ongoing challenge of winning with customers.Approach customer experience from a design perspective
Approach customer experience from a design perspectiveSee your organization through the lens of the customer
See your organization through the lens of the customerMake customer experience an organization-wide responsibility
Make customer experience an organization-wide responsibilityAnalyze the market factors that dovetail with customer
experience design
Analyze the market factors that dovetail with customer
experience design
The Internet and other digital technology has brought the world
to your customers' fingertips. With unprecedented choice,
consumers are demanding more than just a great product—the
organizations coming out on top are designing and delivering
experiences tailored to their customers' wants.
The Internet and other digital technology has brought the world
to your customers' fingertips. With unprecedented choice,
consumers are demanding more than just a great product—the
organizations coming out on top are designing and delivering
experiences tailored to their customers' wants.Service Design
for Business
Service Design
for Business gives you the practical insight and service
design perspective you need to shape the way your customers view
your organization.
gives you the practical insight and service
design perspective you need to shape the way your customers view
your organization.