Social Franchising
by I. Alon /
2014 / English / PDF
1.2 MB Download
Social franchising represents a third generation form of
franchising development, after trade-name and business-format
franchising. At the intersection of social enterprise and micro
finance literatures, this book reviews a variety of social
franchising formats across a number of developing countries.
Social franchising represents a third generation form of
franchising development, after trade-name and business-format
franchising. At the intersection of social enterprise and micro
finance literatures, this book reviews a variety of social
franchising formats across a number of developing countries.
