Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management
by Steven W. Anderson /
2008 / English / PDF
6.9 MB Download
Two recent major trends in today's complex and competitive high
technology global society have underscored the importance for a
textbook on strategic technology management. The first is the
desire of major global corporations and high technology firms to
hire graduates who are able to understand engineering and science,
and make sound strategic business decisions. The second is the
increasing interest among engineering and science students to take
courses in business management.
Two recent major trends in today's complex and competitive high
technology global society have underscored the importance for a
textbook on strategic technology management. The first is the
desire of major global corporations and high technology firms to
hire graduates who are able to understand engineering and science,
and make sound strategic business decisions. The second is the
increasing interest among engineering and science students to take
courses in business management.
This invaluable book attempts to bridge business and scientific
management practices so as to foster better understanding between
the two entities. The second edition is updated with interesting
case studies on biomedical and renewable technologies.
This invaluable book attempts to bridge business and scientific
management practices so as to foster better understanding between
the two entities. The second edition is updated with interesting
case studies on biomedical and renewable technologies.Contents:
Contents: Managing the Creative Process in a
Cross-Functional Global Environment; Product Concept Development
in a Competitive Market Place; Business Analysis and Market
Potential; Getting a Product from the Laboratory to the Market;
Commercialization of New Technology.
Managing the Creative Process in a
Cross-Functional Global Environment; Product Concept Development
in a Competitive Market Place; Business Analysis and Market
Potential; Getting a Product from the Laboratory to the Market;
Commercialization of New Technology.