The Digital Handshake: Seven Proven Strategies To Grow Your Business Using Social Media
by Paul Chaney /
2009 / English / PDF
1.7 MB Download
Practical applications for using social media to boost your
business
Practical applications for using social media to boost your
business
Even today's most successful businesses are seeing shrinking
returns on their advertising and marketing dollars.
Even today's most successful businesses are seeing shrinking
returns on their advertising and marketing dollars.The
Digital Handshake
The
Digital Handshake explains why advertising and marketing are
losing their effectiveness and how to solve the problem using
social media to corral elusive consumers. It explains the best
practical business applications in current use and how you can
use them to ramp up your business.
explains why advertising and marketing are
losing their effectiveness and how to solve the problem using
social media to corral elusive consumers. It explains the best
practical business applications in current use and how you can
use them to ramp up your business.
Using case studies gleaned from real businesses, author Paul
Chaney shows you how companies both large and small that can tap
social media to mitigate market changes and reap valuable
business benefit in the real world.
Using case studies gleaned from real businesses, author Paul
Chaney shows you how companies both large and small that can tap
social media to mitigate market changes and reap valuable
business benefit in the real world.Explains how you can use social media to grow your business
and connect with consumers
Explains how you can use social media to grow your business
and connect with consumersAuthor Paul Chaney is a leading authority on blogging and
social media
Author Paul Chaney is a leading authority on blogging and
social mediaCovers practical, effective business applications for
blogging, social networking, online video, microblogging and much
more
Covers practical, effective business applications for
blogging, social networking, online video, microblogging and much
moreShows how to design a comprehensive marketing strategy using
traditional and new media platforms
Shows how to design a comprehensive marketing strategy using
traditional and new media platforms
Today's technology can either undermine your marketing efforts or
enhance them.
Today's technology can either undermine your marketing efforts or
enhance them.The Digital Handshake
The Digital Handshake helps you make sure
the Internet grows your business for the long run.
helps you make sure
the Internet grows your business for the long run.
