Uncensored Sales Strategies: A Radical New Approach To Selling Your Customers What They Really Want
by Sydney Biddle Barrows /
2017 / English / PDF
86.1 MB Download
Sex Sells
With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less.
The business she was really in? Selling a fantasies. Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of.
This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to:
* Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goods
* Figure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experience
* Be selective and attract affluent customers where price is not a barrier
* Reverse the sales process, creating a sales choreography to take control of your prospect
* Quickly establish your clients' trust - lessons from a business where trust is hard to come by
Plus get Sydney's 25 XXX-Rated Sales Secrets!
Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff!
