Business To Business Market Research By Ruth Mcneil

Business To Business Market Research By Ruth Mcneil
by Ruth Mcneil / / / PDF


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Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these changes.

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