City Branding: The Ghostly Politics Of Representation In Globalising Cities
by Alberto Vanolo /
2017 / English / PDF
36.9 MB Download
Since the 1990s, city branding has become a key factor in urban
development policies. Cities all over the world take specific
actions to manipulate the imagery and the perceptions of places,
both in the eyes of the inhabitants and in those of potential
tourists, investors, users and consumers.
Since the 1990s, city branding has become a key factor in urban
development policies. Cities all over the world take specific
actions to manipulate the imagery and the perceptions of places,
both in the eyes of the inhabitants and in those of potential
tourists, investors, users and consumers.City Branding: The Ghostly Politics of Representation in
Globalising Cities
City Branding: The Ghostly Politics of Representation in
Globalising Cities explores different sides of place branding
policies. The construction and the manipulation of urban images
triggers a complex politics of representation, modifying the
visibility and the invisibility of spaces, subjects, problems and
discourses. In this sense, urban branding is not an innocent
tool; this book aims to investigate and reflect on the ideas of
urban life, the political unconscious, the affective geographies
and the imaginaries of power constructed and reproduced through
urban branding.
explores different sides of place branding
policies. The construction and the manipulation of urban images
triggers a complex politics of representation, modifying the
visibility and the invisibility of spaces, subjects, problems and
discourses. In this sense, urban branding is not an innocent
tool; this book aims to investigate and reflect on the ideas of
urban life, the political unconscious, the affective geographies
and the imaginaries of power constructed and reproduced through
urban branding.
This book situates city branding within different geographical
contexts and ‘ordinary’ cities, demonstrated through a number of
international case studies. In order to map and contextualise the
variety of urban imaginaries involved, author Alberto Vanolo
incorporates conceptual tools from cultural studies and the
embrace of an explicitly post-colonial perspective. This critical
analysis of current place branding strategy is an essential
reference for the study of city marketing.
This book situates city branding within different geographical
contexts and ‘ordinary’ cities, demonstrated through a number of
international case studies. In order to map and contextualise the
variety of urban imaginaries involved, author Alberto Vanolo
incorporates conceptual tools from cultural studies and the
embrace of an explicitly post-colonial perspective. This critical
analysis of current place branding strategy is an essential
reference for the study of city marketing.
