Consumer Behavior 2014 (rkma Market Research Handbook)
by Richard K. Miller /
2013 / English / PDF
1.6 MB Download
Consumer Behavior 2014 assesses how consumer spending is distributed and behaviors that affect spending. This handbook includes presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. (AnnualCensus 2010 counted the U.S. population on April 1, 2010 at 308,745,538, a 9.7% increase over the count of 281,421,906 from Census 2000. The U.S. Census Bureau () estimated the U.S. population asof November 2013 at 317,143,580. There is in the United States, on average, one birth every 8 seconds, one death every 12 seconds, one international migrant (net) every 44 seconds, and a net population gain of one person every 14 seconds.
