Contrastive Media Analysis: Approaches To Linguistic And Cultural Aspects Of Mass Media Communication (pragmatics & Beyond New Series)
by Stefan Hauser /
2012 / English / PDF
16.7 MB Download
The study of media, texts and culture(s) and especially the
analysis of interdependent relationships between them has become a
major concern in various academic fields, such as intercultural
communication, contrastive textology, comparative cultural studies,
historical and intercultural pragmatics. Starting from the
observation that in contrastive studies of mass media communication
not only the theoretical status of “culture” often remains unclear
but also the interdependent relation between the theoretical
conceptualization of “culture” and the methodological approach of
text analysis, this volume brings together linguistic mass media
studies with intercultural, diachronic, intermedia and interlingual
perspectives. Apart from offering new empirical insights into the
field, this volume’s aim is to advance and to broaden the
methodological and theoretical discussions involved. Comparing such
diverse formats and genres like newspapers, TV news shows, TV
commercials, radio phone-ins, obituaries, fanzines and film
subtitles, the contributions of this volume illustrate the
complexity of the growing field of contrastive media analysis.
The study of media, texts and culture(s) and especially the
analysis of interdependent relationships between them has become a
major concern in various academic fields, such as intercultural
communication, contrastive textology, comparative cultural studies,
historical and intercultural pragmatics. Starting from the
observation that in contrastive studies of mass media communication
not only the theoretical status of “culture” often remains unclear
but also the interdependent relation between the theoretical
conceptualization of “culture” and the methodological approach of
text analysis, this volume brings together linguistic mass media
studies with intercultural, diachronic, intermedia and interlingual
perspectives. Apart from offering new empirical insights into the
field, this volume’s aim is to advance and to broaden the
methodological and theoretical discussions involved. Comparing such
diverse formats and genres like newspapers, TV news shows, TV
commercials, radio phone-ins, obituaries, fanzines and film
subtitles, the contributions of this volume illustrate the
complexity of the growing field of contrastive media analysis.
