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Design Principles provides a clear, detailed guide to the elements and methods for composing artwork. Complemented by 465 illustrations, the concepts discussed are applicable to painting, graphic design, photography, architecture, film making and more. Ramirez details the essential points to help you achieve the following:

-Create artwork that demonstrates competency.

-Acquire an understanding of the principles of design.

-Understand the expressive potential of visual images.

-Evaluate artwork in an effective manner.

-Employ the language of design effectively.

-Exercise your imagination and creative abilities.

Truly great artwork achieves excellence in four areas: the arrangement of the pictorial elements, the expressive content or message, the application of the medium and a personal creative approach that explores new avenues of visual expression. In this guide, the author L. Rogers Ramirez presents an introduction to the organizing principles of two-dimensional design. This will set beginning artist on a course to becoming successful in their field.

This exploration of design guides students to find solutions to visual problems relevant to their personal approach to art. It encourages artists to express themselves in a personal manner and to begin developing a design system that is compatible with their life style. Each serious artist needs to develop a personal design philosophy, one that is meaningful and productive. The creative process is more than placing elements on a support. It is a visual language, a philosophy, a discipline, that is spiritually rewarding. Memorizing rules and concepts is not the intent of this study. The goal is to develop independent thinkers who will use this material to establish their own perceptions and conclusions on the subject.

L. R Ramirez earned an MFA from the California College of Arts and Crafts, now known as the California College of the Arts. He has worked for more than twenty-five years at the university level in painting, drawing, color, design and photography. Ramirez is currently painting, writing and exploring the Rio Grande Valley area with his camera and brush.