Evil By Design: Interaction Design To Lead Us Into Temptation
by Chris Nodder /
2013 / English / PDF, EPUB
103.5 MB Download
Learn how companies make us feel good about doing what they want.
Approaching persuasive design from the dark side, this book melds
psychology, marketing, and design concepts to show why we're
susceptible to certain persuasive techniques. Packed with examples
from every nook and cranny of the web, it provides easily
digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:
Learn how companies make us feel good about doing what they want.
Approaching persuasive design from the dark side, this book melds
psychology, marketing, and design concepts to show why we're
susceptible to certain persuasive techniques. Packed with examples
from every nook and cranny of the web, it provides easily
digestible and applicable patterns for putting these design
techniques to work. Organized by the seven deadly sins, it
includes:Pride -- use social proof to position your product in line
with your visitors' values
Pride -- use social proof to position your product in line
with your visitors' valuesSloth -- build a path of least resistance that leads users
where you want them to go
Sloth -- build a path of least resistance that leads users
where you want them to goGluttony -- escalate customers' commitment and use loss
aversion to keep them there
Gluttony -- escalate customers' commitment and use loss
aversion to keep them thereAnger -- understand the power of metaphysical arguments and
anonymity
Anger -- understand the power of metaphysical arguments and
anonymityEnvy -- create a culture of status around your product and
feed aspirational desires
Envy -- create a culture of status around your product and
feed aspirational desiresLust -- turn desire into commitment by using emotion to
defeat rational behavior
Lust -- turn desire into commitment by using emotion to
defeat rational behaviorGreed -- keep customers engaged by reinforcing the behaviors
you desire
Greed -- keep customers engaged by reinforcing the behaviors
you desireNow you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use -- but will you
use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.
Now you too can leverage human fallibility to create powerful
persuasive interfaces that people will love to use -- but will you
use your new knowledge for good or evil? Learn more on the
companion website, evilbydesign.info.
