Financing From Masses: Crowdfunding In China
by Jun Ma /
2017 / English / PDF
3.7 MB Download
This book addresses the integration of the Internet and finance
which recently has been one of the most notable topics of
discussion in the media, the business community, academia, and
among policymakers, both in China and worldwide. As a
comprehensive, in-depth analysis of the one of the fastest growing
industries in China, the book covers all the most important areas
and issues in the crowdfunding industry in China, including the
definition, types, and history of crowdfunding, the scale of the
crowdfunding market, the basic business models and risk analysis of
crowdfunding, the characteristics of the typical crowdfunding
platforms, case studies of the leading crowdfunding platforms in
China, and the future development of the crowdfunding industry in
China. The book combines theoretical analysis with
conceptual discussions and best practices in the crowdfunding
industry in China. It is of interest to a variety of readers around
the globe, such as (1) existing and potential fund demanders; (2)
existing and potential fund providers; (3) investors and
professionals running crowdfunding platforms; (4) professionals and
major shareholders of traditional financial institutions; (5) staff
in regulatory government agencies; (6) academics; and (7) the
general public.
This book addresses the integration of the Internet and finance
which recently has been one of the most notable topics of
discussion in the media, the business community, academia, and
among policymakers, both in China and worldwide. As a
comprehensive, in-depth analysis of the one of the fastest growing
industries in China, the book covers all the most important areas
and issues in the crowdfunding industry in China, including the
definition, types, and history of crowdfunding, the scale of the
crowdfunding market, the basic business models and risk analysis of
crowdfunding, the characteristics of the typical crowdfunding
platforms, case studies of the leading crowdfunding platforms in
China, and the future development of the crowdfunding industry in
China. The book combines theoretical analysis with
conceptual discussions and best practices in the crowdfunding
industry in China. It is of interest to a variety of readers around
the globe, such as (1) existing and potential fund demanders; (2)
existing and potential fund providers; (3) investors and
professionals running crowdfunding platforms; (4) professionals and
major shareholders of traditional financial institutions; (5) staff
in regulatory government agencies; (6) academics; and (7) the
general public.