Fundraising And Friend-raising On The Web
by Adam Daniel Corson-Finnerty /
1998 / English / EPUB
1.2 MB Download
Since successful library fundraising has always been about
outreach, what better way to reach out than through the information
superhighway. That's what Adam Corson-Finnerty and Laura Blanchard,
innovators at the University of Pennsylvania, had in mind when they
developed this guide to wired fundraising. The CD-ROM (Windows and
Macintosh OS) companion takes development officers from libraries
of all types through the technological terrain of online
fundraising. Using in-depth examples, "Library Fundraising and
Friend-Raising on the Web" demonstrates the ways a library can use
the Internet to communicate its goals and accomplishments to both
the community and prospective donors. In an easy-to-follow format,
it offers readers the simple secret of adapting their
tried-and-true donor recognition and special exhibits to a Web
environment. They also provide tips on the fundamentals of
e-commerce, which is taking off in the commercial world and
promises a potential boon for attracting small contributions that
are sure to add up. "Library Fundraising and Friend-Raising on the
Web" also includes a rundown on learning HTML basics as well as the
best resources for learning more.
Since successful library fundraising has always been about
outreach, what better way to reach out than through the information
superhighway. That's what Adam Corson-Finnerty and Laura Blanchard,
innovators at the University of Pennsylvania, had in mind when they
developed this guide to wired fundraising. The CD-ROM (Windows and
Macintosh OS) companion takes development officers from libraries
of all types through the technological terrain of online
fundraising. Using in-depth examples, "Library Fundraising and
Friend-Raising on the Web" demonstrates the ways a library can use
the Internet to communicate its goals and accomplishments to both
the community and prospective donors. In an easy-to-follow format,
it offers readers the simple secret of adapting their
tried-and-true donor recognition and special exhibits to a Web
environment. They also provide tips on the fundamentals of
e-commerce, which is taking off in the commercial world and
promises a potential boon for attracting small contributions that
are sure to add up. "Library Fundraising and Friend-Raising on the
Web" also includes a rundown on learning HTML basics as well as the
best resources for learning more.
