Google Analytics Fundamentals
by Teach Noah /
2015 / English / PDF
1.8 MB Download
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google Analytics features include: • Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Custom reports. • Email-based sharing and communication. • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer. Learn the basics of google analytics and see your overall business benefit.
