Google And The Culture Of Search
by Ken Hillis /
2012 / English / PDF
2.4 MB Download
What did you do before Google?
What did you do before Google?
The rise of Google as the dominant Internet search provider
reflects a generationally-inflected notion that
The rise of Google as the dominant Internet search provider
reflects a generationally-inflected notion thateverything
everything
that matters is now on the Web, and
that matters is now on the Web, andshould
should, in the moral
sense of the verb, be accessible through search. In this
theoretically nuanced study of search technology’s broader
implications for knowledge production and social relations, the
authors shed light on a culture of search in which our increasing
reliance on search engines influences not only the way we
navigate, classify, and evaluate Web content, but also how we
think about ourselves and the world around us, online and off.
, in the moral
sense of the verb, be accessible through search. In this
theoretically nuanced study of search technology’s broader
implications for knowledge production and social relations, the
authors shed light on a culture of search in which our increasing
reliance on search engines influences not only the way we
navigate, classify, and evaluate Web content, but also how we
think about ourselves and the world around us, online and off.
Ken Hillis, Michael Petit, and Kylie Jarrett seek to understand
the ascendancy of search and its naturalization by historicizing
and contextualizing Google’s dominance of the search industry,
and suggest that the contemporary culture of search is
inextricably bound up with a metaphysical longing to manage,
order, and categorize all knowledge. Calling upon this nexus
between political economy and metaphysics,
Ken Hillis, Michael Petit, and Kylie Jarrett seek to understand
the ascendancy of search and its naturalization by historicizing
and contextualizing Google’s dominance of the search industry,
and suggest that the contemporary culture of search is
inextricably bound up with a metaphysical longing to manage,
order, and categorize all knowledge. Calling upon this nexus
between political economy and metaphysics,Google and the
Culture of Search
Google and the
Culture of Search explores what is at stake for an
increasingly networked culture in which search technology is a
site of knowledge and power.
explores what is at stake for an
increasingly networked culture in which search technology is a
site of knowledge and power.
