Health Communication: Strategies For Developing Global Health Programs
by Arvind Singhal /
2013 / English / PDF
10.8 MB Download
Promotion of healthy behaviors and prevention of disease are
inextricably linked to cultural understandings of health and
well-being. Health communication scholarship and practice can
substantially and strategically contribute to people living safer,
healthier, and happier lives. This book represents a concrete step
in that direction by establishing a strategic framework for guiding
global and local health practices.
Promotion of healthy behaviors and prevention of disease are
inextricably linked to cultural understandings of health and
well-being. Health communication scholarship and practice can
substantially and strategically contribute to people living safer,
healthier, and happier lives. This book represents a concrete step
in that direction by establishing a strategic framework for guiding
global and local health practices.
Taking a multi-disciplinary approach, the volume includes
state-of-the-art theories that can be applied to health
communication interventions and practical guidelines about how to
design, implement, and evaluate effective health communication
interventions.
Taking a multi-disciplinary approach, the volume includes
state-of-the-art theories that can be applied to health
communication interventions and practical guidelines about how to
design, implement, and evaluate effective health communication
interventions.
Few books have synthesized such a broad range of theories and
strategies of health communication that are applicable globally,
and also provided clear advice about how to apply such strategies.
This volume combines academic research and field experience, guided
by past and future research agendas and on-the-ground
implementation opportunities.
Few books have synthesized such a broad range of theories and
strategies of health communication that are applicable globally,
and also provided clear advice about how to apply such strategies.
This volume combines academic research and field experience, guided
by past and future research agendas and on-the-ground
implementation opportunities.
