Hunch: Turn Your Everyday Insights Into The Next Big Thing
by Bernadette Jiwa /
2017 / English / EPUB
1 MB Download
What do the Dyson vacuum cleaner, GoPro camera, Starbucks,
Instagram, Facebook and Lululemon yoga pants have in common? Every
one of them was the result not of data-driven analytics or
corporate brainstorming sessions, but a hunch - the intuitive
understanding of a deep, unmet need, informed by insight and
foresight.In Hunch, bestselling author and business advisor
Bernadette Jiwa shows how anyone can uncover the kind of insights
that become breakthrough ideas. Combining hands-on exercises with
inspiring stories of the killer hunches that brought us ideas like
the first reusable coffee cup and the beloved Spanx brand, Hunch is
a guide to cultivating your intuitive powers, a roadmap to getting
from insights to ideas that fly.
What do the Dyson vacuum cleaner, GoPro camera, Starbucks,
Instagram, Facebook and Lululemon yoga pants have in common? Every
one of them was the result not of data-driven analytics or
corporate brainstorming sessions, but a hunch - the intuitive
understanding of a deep, unmet need, informed by insight and
foresight.In Hunch, bestselling author and business advisor
Bernadette Jiwa shows how anyone can uncover the kind of insights
that become breakthrough ideas. Combining hands-on exercises with
inspiring stories of the killer hunches that brought us ideas like
the first reusable coffee cup and the beloved Spanx brand, Hunch is
a guide to cultivating your intuitive powers, a roadmap to getting
from insights to ideas that fly.