Information Communication Technologies And City Marketing: Digital Opportunities For Cities Around The World (premier Reference Source)
by Mila Gasco Hernandez /
2009 / English / PDF
12.2 MB Download
Important investments of the past several years have greatly
contributed to the study of city marketing. Nevertheless, there is
still an important tool brought about by the new era which remains
unexplored; the new information and communication technologies - in
particular, the Internet.
Important investments of the past several years have greatly
contributed to the study of city marketing. Nevertheless, there is
still an important tool brought about by the new era which remains
unexplored; the new information and communication technologies - in
particular, the Internet.Information Communication Technologies and City Marketing:
Digital Opportunities for Cities Around the World
Information Communication Technologies and City Marketing:
Digital Opportunities for Cities Around the World promotes
understanding of how ICTs contribute to the development of city
marketing strategies to enhance local socio-economic development.
Covering central topics such as city branding, export promotion,
and industry marketing, this comprehensive book provides
academicians, marketers, and city officials with an in-depth look
into effective marketing initiatives for city development.
promotes
understanding of how ICTs contribute to the development of city
marketing strategies to enhance local socio-economic development.
Covering central topics such as city branding, export promotion,
and industry marketing, this comprehensive book provides
academicians, marketers, and city officials with an in-depth look
into effective marketing initiatives for city development.
