Irresistible: The Rise Of Addictive Technology And The Business Of Keeping Us Hooked
by Adam Alter /
2017 / English / Kindle
3.1 MB Download
Welcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodto improve how we communicate with each other, spend and save our money, and set boundaries between work and playand how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
