Just Enough Research
by Erika Hall /
2013 / English / PDF
2.4 MB Download
Design research is a hard slog that takes years to learn and time
away from the real work of design, right? Wrong. Good research is
about asking more and better questions, and thinking critically
about the answers. It's something every member of your team can and
should do, and which everyone can learn, quickly. And done well, it
will save you time and money by reducing unknowns and creating a
solid foundation to build the right thing, in the most effective
way. In Just Enough Research, co-founder of Mule Design Erika Hall
distills her experience into a brief cookbook of research methods.
Learn how to discover your competitive advantages, spot your own
blind spots and biases, understand and harness your findings, and
why you should never, ever hold a focus group. You'll start doing
good research faster than you can plan your next pitch. Erika Hall
has been working in web design and development since the late 20th
century. In 2001, she co-founded Mule Design Studio where she
directs the research, interaction design, and strategy practices.
Erika speaks and writes frequently about cross-disciplinary
collaboration and the importance of natural language in user
interfaces. In her spare time, she battles empty corporate jargon
at Unsuck It. She also co-hosts Running from the Law, a weekly
podcast on business law and endurance fitness, and can probably
outrun you.
Design research is a hard slog that takes years to learn and time
away from the real work of design, right? Wrong. Good research is
about asking more and better questions, and thinking critically
about the answers. It's something every member of your team can and
should do, and which everyone can learn, quickly. And done well, it
will save you time and money by reducing unknowns and creating a
solid foundation to build the right thing, in the most effective
way. In Just Enough Research, co-founder of Mule Design Erika Hall
distills her experience into a brief cookbook of research methods.
Learn how to discover your competitive advantages, spot your own
blind spots and biases, understand and harness your findings, and
why you should never, ever hold a focus group. You'll start doing
good research faster than you can plan your next pitch. Erika Hall
has been working in web design and development since the late 20th
century. In 2001, she co-founded Mule Design Studio where she
directs the research, interaction design, and strategy practices.
Erika speaks and writes frequently about cross-disciplinary
collaboration and the importance of natural language in user
interfaces. In her spare time, she battles empty corporate jargon
at Unsuck It. She also co-hosts Running from the Law, a weekly
podcast on business law and endurance fitness, and can probably
outrun you.