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Let’s face the disturbing reality: Facebook stores and records everything you do and uses this information to sell you products. Whenever you like a page, open a browser, send a message or add a friend, Facebook stores information about you. If you read the Terms and Conditions form on Facebook you will discover that you authorize full access to all your browser history. If you access your profile on your phone, Facebook can access your GPS to track your locations and all your movements. All this information Facebook stores about you is then ‘studied’ with extremely complex and sophisticated Machine Learning algorithms. These ‘learn’ about you and your interests, your habits and your patterns. Using this knowledge, Facebook will advertise you products and services that match your unique interests. It knows what you want and it tries to sell it to you, constantly. By selling these uniquely targeted ad spaces Facebook makes money, a lot of it.