Mastering Social Media Mining With R
by Sharan Kumar Ravindran /
2015 / English / PDF
5.9 MB Download
Extract valuable data from your social media sites and make better business decisions using R
About This Book
Explore the social media APIs in R to capture data and tame it
Employ the machine learning capabilities of R to gain optimal business value
A hands-on guide with real-world examples to help you take advantage of the vast opportunities that come with social media data
Who This Book Is For
If you have basic knowledge of R in terms of its libraries and are aware of different machine learning techniques, this book is for you. Those with experience in data analysis who are interested in mining social media data will find this book useful.
What You Will Learn
Access APIs of popular social media sites and extract data
Perform sentiment analysis and identify trending topics
Measure CTR performance for social media campaigns
Implement exploratory data analysis and correlation analysis
Build a logistic regression model to detect spam messages
Construct clusters of pictures using the K-means algorithm and identify popular personalities and destinations
Develop recommendation systems using Collaborative Filtering and the Apriori algorithm
In Detail
