Museum Marketing And Strategy: Designing Missions, Building Audiences, Generating Revenue And Resources
by Philip Kotler /
2008 / English / PDF
3.8 MB Download
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.Museum Marketing and Strategy
Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how toDefine the exchange process between a museum's offerings and consumer value
Define the exchange process between a museum's offerings and consumer valueDifferentiate a museum and communicate its unique value in a competitive marketplace
Differentiate a museum and communicate its unique value in a competitive marketplaceFind, create, and retain consumers and convert visitors to members and members to volunteers and donors
Find, create, and retain consumers and convert visitors to members and members to volunteers and donorsPlan strategically and maximize marketing's value
Plan strategically and maximize marketing's valueAchieve financial stability
Achieve financial stabilityDevelop a consumer-centered museum
Develop a consumer-centered museum
