No Place For Amateurs: How Political Consultants Are Reshaping American Democracy
by Dennis W. Johnson /
2001 / English / PDF
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For anybody considering a career in politics, No Place for Amateurs is a thorough description of what goes on behind the scenes. "While candidates are ultimately responsible for their campaigns, there is no way they can compete, let alone win, without professional help," writes Dennis W. Johnson. He ought to know: in addition to working as a campaign consultant himself, Johnson is the associate dean at George Washington University's Graduate School of Political Management. On these pages, he describes everything that goes into a campaign, from fundraising to opposition research to handling the media. And he doesn't shy away from details.
