Org Design For Design Orgs: Building And Managing In-house Teams
by Peter Merholz /
2016 / English / PDF
16.6 MB Download
Companies are building in-house digital/experience design teams
at a breakneck pace these days But they’re doing so without
understanding the idiosyncrasies of design organizations and
designers, and many companies are gathering designers without
getting the most out of this investment. Traditional models of
in-house design organizations (typically marketing design) don’t
perform well for digital product design, and there’s a lot of
confusion around evolving models of organization: Should it be
centralized or decentralized? Embedded? Singular or shared
creative leadership? Report to the CEO or up through another team
such as Product Management or Marketing? How is it funded? This
practical book provides the answers you need.
Companies are building in-house digital/experience design teams
at a breakneck pace these days But they’re doing so without
understanding the idiosyncrasies of design organizations and
designers, and many companies are gathering designers without
getting the most out of this investment. Traditional models of
in-house design organizations (typically marketing design) don’t
perform well for digital product design, and there’s a lot of
confusion around evolving models of organization: Should it be
centralized or decentralized? Embedded? Singular or shared
creative leadership? Report to the CEO or up through another team
such as Product Management or Marketing? How is it funded? This
practical book provides the answers you need.
