Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary
by Helen Kennedy /
2016 / English / PDF
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In this book, Helen Kennedy argues that as social media data mining
becomes more and more ordinary, as we post, mine and repeat, new
data relations emerge. These new data relations are characterised
by a widespread desire for numbers and the troubling consequences
of this desire, and also by the possibility of doing good with data
and resisting data power, by new and old concerns, and by
instability and contradiction. Drawing on action research with
public sector organisations, interviews with commercial social
insights companies and their clients, focus groups with social
media users and other research, Kennedy provides a fascinating and
detailed account of living with social media data mining inside the
organisations that make up the fabric of everyday life.
In this book, Helen Kennedy argues that as social media data mining
becomes more and more ordinary, as we post, mine and repeat, new
data relations emerge. These new data relations are characterised
by a widespread desire for numbers and the troubling consequences
of this desire, and also by the possibility of doing good with data
and resisting data power, by new and old concerns, and by
instability and contradiction. Drawing on action research with
public sector organisations, interviews with commercial social
insights companies and their clients, focus groups with social
media users and other research, Kennedy provides a fascinating and
detailed account of living with social media data mining inside the
organisations that make up the fabric of everyday life.