Power, Persuasion And Manipulation In Specialised Genres: Providing Keys To The Rhetoric Of Professional Communities (linguistic Insights)
by Ruth Breeze /
2017 / English / PDF
6.2 MB Download
This volume focuses on the study of linguistic manipulation,
persuasion and power in the written texts of professional
communication, to go further into the understanding of how they
are constructed, interpreted, used and exploited in the
achievement of specific goals. Such texts are here contemplated
from the stance of genre theory, which starts from the premise
that specialised communities have a high level of rhetorical
sophistication, the keys to which are offered solely to their
members. In particular, the book investigates the communicative
devices that serve the need of such professions to exert power
and manipulation, and to use persuasion. The perspective adopted
in this work does not envisage power simply as a distant,
alienated and alienating supremacy from above, but as an
everyday, socialized and embodied phenomenon. To attain its goal,
the volume brings forth studies on the language of several
professions belonging to various specialised fields such as law
and arbitration, engineering, economics, advertising, business,
politics, medicine, social work, education and the media.
This volume focuses on the study of linguistic manipulation,
persuasion and power in the written texts of professional
communication, to go further into the understanding of how they
are constructed, interpreted, used and exploited in the
achievement of specific goals. Such texts are here contemplated
from the stance of genre theory, which starts from the premise
that specialised communities have a high level of rhetorical
sophistication, the keys to which are offered solely to their
members. In particular, the book investigates the communicative
devices that serve the need of such professions to exert power
and manipulation, and to use persuasion. The perspective adopted
in this work does not envisage power simply as a distant,
alienated and alienating supremacy from above, but as an
everyday, socialized and embodied phenomenon. To attain its goal,
the volume brings forth studies on the language of several
professions belonging to various specialised fields such as law
and arbitration, engineering, economics, advertising, business,
politics, medicine, social work, education and the media.