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No matter what you are doing, you are selling yourself, your ideas, or your products to other people. Because of this, persuasion is the highest-valued skill in a free society, as it is the only way to get what you want without resorting to under-handed tactics. No matter what you are doing, be that sales, teaching, or just dating, your success is closely tied to how many people you can get to say “yes.”

In this practical guide to influence, corporate trainer Teppo Holmqvist will show you how you can get that “yes” more often without the need to rely on lying, begging, or bullying other people.

• Why it is a mistake to believe you can motivate people or create demand

• Why almost everything you have learnt about rapport is probably wrong

• Ways to avoid innocent mistakes that can cause others to see you as a total nuisance

• How to gain agreement with the customer even without you really knowing what he or she thinks

• How to make practically anything you say sound reasonable and plausible

• Ways to find out in a matter of a few minutes how the customer really makes his decisions

• How to link any emotion to your product or service in ten seconds or less

• How to rectify the biggest mistake that most salespeople make while closing

• Every major claim in the book is backed by peer-reviewed science and an extensive bibliography including more than 240 journal references

• And much, much more!