Role Of Language And Corporate Communication In Greater China: From Academic To Practitioner Perspectives
by Patrick P.K. Ng /
2015 / English / PDF
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This book features not only the latest trends but also academic
and industry practitioner stakeholders’ perspectives on language
and functional role issues facing the rapidly developing
corporate communication (CC) profession in the Greater China
region. The book also explores the implications for Western
societies that cross-culturally engage with Chinese partners in
CC practices.
This book features not only the latest trends but also academic
and industry practitioner stakeholders’ perspectives on language
and functional role issues facing the rapidly developing
corporate communication (CC) profession in the Greater China
region. The book also explores the implications for Western
societies that cross-culturally engage with Chinese partners in
CC practices.
The book’s chapters are oriented on five main themes, namely:
Development of the CC Profession, Bilingual Practices in
Corporate Communication, Corporate Social Responsibility,
Employee Communications, and Media Discourse & Persuasive
Communication. The first two cluster themes feature a review of
the PR/CC profession’s evolutionary path to its current status as
a more distinct and diversified CC profession emphasizing the
role of language and particularly the bilingualism phenomenon,
whereas the other cluster themes, which adopt the perspectives of
academics and those of CC practitioners, span from
cross-cultural, profession-wide and bilingual communication
issues to applications of heuristic knowledge within
industry-specific workplace contexts.
The book’s chapters are oriented on five main themes, namely:
Development of the CC Profession, Bilingual Practices in
Corporate Communication, Corporate Social Responsibility,
Employee Communications, and Media Discourse & Persuasive
Communication. The first two cluster themes feature a review of
the PR/CC profession’s evolutionary path to its current status as
a more distinct and diversified CC profession emphasizing the
role of language and particularly the bilingualism phenomenon,
whereas the other cluster themes, which adopt the perspectives of
academics and those of CC practitioners, span from
cross-cultural, profession-wide and bilingual communication
issues to applications of heuristic knowledge within
industry-specific workplace contexts.