Strategies For E-business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases, 3rd Ed
by Jelassi Tawfik /
2014 / English / PDF
13.1 MB Download
Strategies for E-Business provides realistic and compact coverage
of the key concepts linking strategy and e-business, illustrated by
original case studies. Ideal for MBA students and upper level
undergraduates, this book utilises extensive research, strategic
frameworks, a methodological toolset and original real-world case
studies to link e-business to overall corporate strategy. It builds
awareness and sharpens students' analytical understanding of how
companies have developed and implemented electronic and mobile
commerce strategies in the real world and the issues and challenges
that e-commerce strategies and applications present.
Strategies for E-Business provides realistic and compact coverage
of the key concepts linking strategy and e-business, illustrated by
original case studies. Ideal for MBA students and upper level
undergraduates, this book utilises extensive research, strategic
frameworks, a methodological toolset and original real-world case
studies to link e-business to overall corporate strategy. It builds
awareness and sharpens students' analytical understanding of how
companies have developed and implemented electronic and mobile
commerce strategies in the real world and the issues and challenges
that e-commerce strategies and applications present.
