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No wonder that today most of your website organic traffic comes from Google search. That`s why all successful business owners are willing to improve their website Page Rank in order to get top positions in Google search results. And search engine optimization is the key! If you are one of those people who want to know everything about the world of SEO without hiring an SEO specialist - this SEO guide is exactly what you need. It will help you to know several key points: - how web search works - what search engine optimization is and how SEO works - search engine marketing basics - 7 most important SEO ranking factors - on-page SEO - meta tags - Google SEPR - meta descriptions - content and keywords - off-page SEO - usability and UX and their influence on your website ranking - domain authority and brand recognition. All this will help you to give a boost to your business or personal website and make it a really popular place. But it is better to see once than to hear a hundred times. So, it`s high time to check the book itself. Have a nice reading!