Television, Audiences And Cultural Studies
by David Morley /
1992 / English / PDF
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Television, Audiences and Cultural Studies
Television, Audiences and Cultural Studies presents a
multi-faceted exploration of audience research, in which David
Morley draws on a rich body of empirical work to examine the
emergence, development and future of television audience research.
presents a
multi-faceted exploration of audience research, in which David
Morley draws on a rich body of empirical work to examine the
emergence, development and future of television audience research.In addition to providing an introductory overview from a
cultural studies perspective, David Morley questions how class and
cultural differences can affect how we interpret television, the
significance of gender in the dynamics of domestic media
consumption, how the media construct the `national family', and how
small-scale ethnographic studies can help us to understand the
global-local dynamics of postmodern media systems.
In addition to providing an introductory overview from a
cultural studies perspective, David Morley questions how class and
cultural differences can affect how we interpret television, the
significance of gender in the dynamics of domestic media
consumption, how the media construct the `national family', and how
small-scale ethnographic studies can help us to understand the
global-local dynamics of postmodern media systems.
Morley's work reconceptualises the study of `ideology' within the
broader context of domestic communications, illuminating the role
of the media in articulating public and private spheres of
experience and in the social organisation of space, time and
community.
Morley's work reconceptualises the study of `ideology' within the
broader context of domestic communications, illuminating the role
of the media in articulating public and private spheres of
experience and in the social organisation of space, time and
community.
