The Commercial Appropriation Of Fame: A Cultural Analysis Of The Right Of Publicity And Passing Off (cambridge Intellectual Property And Information Law)
by David Tan /
2017 / English / PDF
4.2 MB Download
Celebrities can sell anything from cars to clothing, and we are
constantly fascinated by their influence over our lifestyle
choices. This book makes an important contribution to legal
scholarship about the laws governing the commercial appropriation
of fame. Exploring the right of publicity in the US and the passing
off action in the UK and Australia, David Tan demonstrates how an
appreciation of the production, circulation and consumption of fame
can be incorporated into a pragmatic framework to further the
understanding of the laws protecting the commercial value of the
celebrity personality. Using contemporary examples such as social
media and appropriation art, Tan shows how present challenges for
the law may be addressed using this cultural framework. This book
will be of interest to intellectual property law academics, judges,
practitioners and students in the US and common law jurisdictions,
as well as those in the field of cultural studies.
Celebrities can sell anything from cars to clothing, and we are
constantly fascinated by their influence over our lifestyle
choices. This book makes an important contribution to legal
scholarship about the laws governing the commercial appropriation
of fame. Exploring the right of publicity in the US and the passing
off action in the UK and Australia, David Tan demonstrates how an
appreciation of the production, circulation and consumption of fame
can be incorporated into a pragmatic framework to further the
understanding of the laws protecting the commercial value of the
celebrity personality. Using contemporary examples such as social
media and appropriation art, Tan shows how present challenges for
the law may be addressed using this cultural framework. This book
will be of interest to intellectual property law academics, judges,
practitioners and students in the US and common law jurisdictions,
as well as those in the field of cultural studies.
