The Language Of Advertising: Written Texts (intertext)
by Angela Goddard /
1998 / English / PDF
3.7 MB Download
The
TheIntertext
Intertext series has been specifically designed to
meet the needs of contemporary English Language Studies. The core
book,
series has been specifically designed to
meet the needs of contemporary English Language Studies. The core
book,Working with Texts
Working with Texts, is the foundation text which
provides an introduction to language analysis. It is complemented
by a range of 'satellite' titles which provide students with
hands-on practical experience of textual analysis through special
topics. They can be used individually or in conjunction with
, is the foundation text which
provides an introduction to language analysis. It is complemented
by a range of 'satellite' titles which provide students with
hands-on practical experience of textual analysis through special
topics. They can be used individually or in conjunction withWorking with Texts
Working with Texts.
.
Drawing on literary and linguistic theory for analysis of texts,
Drawing on literary and linguistic theory for analysis of texts,The Language of Advertising
The Language of Advertising covers all aspects of
advertising language, from the interrelation of language, image and
layout to the discourse between 'reader' and advertisement.
covers all aspects of
advertising language, from the interrelation of language, image and
layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate
recent developments in the field. Features include:
The second edition has been substantially rewritten to incorporate
recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's
Railcard
* a range of new advertisements, from Orange to Young Person's
Railcard
* new material on internet advertising and its influence on paper
texts
* new material on internet advertising and its influence on paper
texts
* new material on advertising designed to be seen 'on the
move'
* new material on advertising designed to be seen 'on the
move'
* new activities to support student-directed study
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students
to visit.
* updated Further Reading sections and a list of URLs for students
to visit.
