The Moderns: Midcentury American Graphic Design
by Steven Heller /
2017 / English / EPUB
202.6 MB Download
In
InThe Moderns
The Moderns, we meet the men and women who invented and
shaped Midcentury Modern graphic design in America. The book is
made up of generously illustrated profiles, many based on
interviews, of more than 60 designers whose magazine, book, and
record covers; advertisements and package designs; posters; and
other projects created the visual aesthetics of postwar
modernity. Some were émigrés from Europe; others were
homegrown—all were intoxicated by elemental typography, primary
colors, photography, and geometric or biomorphic forms. Some are
well-known, others are honored in this volume for the first time,
and together they comprised a movement that changed our design
world.
, we meet the men and women who invented and
shaped Midcentury Modern graphic design in America. The book is
made up of generously illustrated profiles, many based on
interviews, of more than 60 designers whose magazine, book, and
record covers; advertisements and package designs; posters; and
other projects created the visual aesthetics of postwar
modernity. Some were émigrés from Europe; others were
homegrown—all were intoxicated by elemental typography, primary
colors, photography, and geometric or biomorphic forms. Some are
well-known, others are honored in this volume for the first time,
and together they comprised a movement that changed our design
world.