The Power Of Retail Design: A Step By Step Guide To Increased Profits Through Strategic Retail Design
by Mark Muller /
2015 / English / PDF
15.6 MB Download
The Power Of Retail Design is a step-by-step guide to help retailers take control of the design of their physical bricks & mortar stores to maximise sales and increase profits. This book not only explains the benefits of retail design but also describes in detail how retailers can implement specific design strategies to help their business take advantage of its unique retail offer, such as: the Competitive Business Sector, Industry Trends, Business Brand, and the Retail Design Profit Model. The Power Of Retail Design also explains in everyday language how to apply practical grass-roots concepts and time-tested rules of design to every aspect of the store including: floor layout, display fixtures, signage & graphics, lighting, materials & finishes. The Power Of Retail Design has been written as a hands-on step-by-step guide by retail design veteran Mark Muller. With more than 25 years experience in retail design, Mark has brought to this book a wealth of knowledge and experience to help retailers succeed in their business.
