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The SAGE Handbook of Social Cognition is a landmark volume. Edited by two of the fields most eminent academics over the past two decades and supported by a global advisory board of similar magnitude, the 56 authors, each an expert in their own chapter topic, provide authoritative and thought-provoking overviews of this fascinating territory of research. Not since the early 1990s has a Handbook been published in this field, one that has just exploded in terms of published literature and methodological developments since that time. Now, Susan T. Fiske and C. Neil Macrae have provided a timely and seminal benchmark a state of the art overview that will benefit advanced students and academics not just within social psychology but beyond these borders too.