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Most coaches make a critical business mistake by advertising as a general coach. Because they’re focused on their own communication skills, and because these skills are applicable to ANY problem, they reason they should put themselves out in the market as a general coach. That’s a big mistake from both a marketing perspective AND a coaching-skills-development perspective. Why? First of all, when you advertise as a general coach, you’re putting yourself in direct competition with all the other general coaches. Now, even though there’s a lot less competition than you may think—as of this publication there were only 20,000 active coaches in North America (one for every 15,000 people… compare this to the hundreds of thousands of counselors, therapists, psychiatrists and social workers!)—you can still dramatically increase your odds of successfully attracting clients by choosing a specific niche… But there’s a bigger reason you should niche… When you choose to solve a specific problem for a specific audience you can BUILD YOUR CONFIDENCE as a coach a lot faster. That’s why we’ve listed 101 real coaching specialties to help you get some ideas about the areas where you can excel as a coach. From coaching in hobbies that may help you establish a modest second income to coaching in business-related areas that could net you a six-figure salary, we’ve covered all the bases to give you a number of ideas.