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52 Weeks of Sales Success, 2nd edition is based on Roberts'series of popular weekly sales seminars originally offered to hisstaff. Ralph now delivers the same energy and sales-generatingwisdom and closing tools to everyone who is committed to achievinghis or her full potential. In this second edition, Ralph hasexpanded and updated the material to address issues important totoday's salespeople and reveals his field-proven strategies forselling in the 21st Century: Stop thinking like an employee and start thinking like anentrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities