A Preface To Marketing Management
by J. Paul Peter /
2014 / English / PDF
2.9 MB Download
Preface to Marketing Management
Preface to Marketing Management, 14e
, 14e, by Peter and
Donnelly, is praised in the market for its clear and concise
presentation of the basic principles of marketing in such a way
that the core concepts and ideas are covered in sufficient depth to
ensure understanding. By offering an engaging, clear, and
conceptually sound text, this book has been able to maintain its
position as a leading marketing management text.
, by Peter and
Donnelly, is praised in the market for its clear and concise
presentation of the basic principles of marketing in such a way
that the core concepts and ideas are covered in sufficient depth to
ensure understanding. By offering an engaging, clear, and
conceptually sound text, this book has been able to maintain its
position as a leading marketing management text.
The fourteenth edition serves as an overview for critical issues in
marketing management. Its brief, inexpensive, paperback format
makes it a perfect fit for instructors who assign cases, readings,
simulations or offer modules on marketing management for MBA
students. The text also works in courses that implement a
cross-functional curriculum where the students are required to
purchase several texts.
The fourteenth edition serves as an overview for critical issues in
marketing management. Its brief, inexpensive, paperback format
makes it a perfect fit for instructors who assign cases, readings,
simulations or offer modules on marketing management for MBA
students. The text also works in courses that implement a
cross-functional curriculum where the students are required to
purchase several texts.